The VimPto post that earned 3M impressions in 48 hours

The Challenge

Vimto wanted cultural cut-through on social, the kind of moment money can't buy, without a big production budget.

The Approach

We noticed consumers kept mispronouncing Vimto as "VimPto" and leaned all the way in. A single humorous static post, concepted and shipped within hours, teased that the brand was changing its name. Hundreds engaged within minutes, shares spread across Twitter and LinkedIn, and The Sun, LADbible and Birmingham Live picked it up before we revealed the prank.

“Working with Vimto has been a labour of love, with one of my proudest moments including our VimPto viral moment.”