Vimto
Building the category-leading TikTok account from zero
Social StrategyCreative DirectionPaid AmplificationCommunity
The Challenge
As Vimto's social partner from 2022 to 2024, we were tasked with launching a TikTok presence that could win over Gen Z in a category dominated by Innocent Smoothies.
The Approach
Content built for younger audiences through trending formats, fast responses to cultural moments, audience feedback loops and active community management, backed by smart paid amplification.
“Launching the Vimto TikTok account and scaling it past Innocent Smoothies to the no.1 in the category was a blast.”
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