TL;DR

The Agency

A new generation of CPG agency.

Built by people who saw how traditional agencies waste challenger brands' time and money, and decided to do it properly. For 10+ years we've accelerated brave consumer brands into category leaders.

Our Belief

Brand & performance, together.

Most agencies make you choose: build the brand or hit the numbers. We think that's a false choice. We call our approach Brandformance: brand drives performance, performance funds brand, and when the two work together, revenue grows sustainably and market presence compounds.

01

Brand Matters

We invest in long-term brand over short-term profit. Brand is the moat.

02

Foundation First

Strategic basics before scale. Get the foundations right and growth compounds.

03

Speed Wins

Test fast, learn fast, scale what works. Momentum beats perfection.

04

Be Agile

Challenger brands move quick, so do we. No bloat, no bureaucracy.

What We Do

Five services. One playbook.

01StrategyPositioning, foundations and long-term vision that set challenger brands up to win their category.
02CreativeScroll-stopping studio, lifestyle and social-first content shot in our 1,500 sq ft studio.
03SocialOrganic social that cuts through the noise, builds community and earns cultural moments.
04GrowthProfitable scale across paid social, email & SMS and TikTok Shop.
05eCommerceCRO, retention and Shopify builds that lower CAC and grow lifetime value.

The Team

Small team. Serious output.

0

Creative thinkers obsessed with consumer brands

0

In-house content creators shooting daily

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Sq ft fully-equipped content studio

TL;DR team member
TL;DR team member
TL;DR team member
TL;DR team member
TL;DR team member
TL;DR team member
Behind the scenes in the TL;DR content studio
The TL;DR studio kitchen with 1,500 sq ft of adaptable space
Elliot Chapman

Elliot Chapman

Group CEO

Your first call is with Elliot: a straight conversation about your brand, your goals and whether we're the right fit.

Jamie Sharp

Agency MD & Group CBO

“You don't get to be an agency for over 10 years without being good people.”

Kind Words

Don't take our word for it.

“TL;DR is an agency well worth working with. They're smart, good listeners, great collaborators, but most importantly they deliver the goods.”

Julian Osborne, Co-Founder, Batch LDN

“Working with TL;DR has been a game-changer for us. Their strategic roadmap and attention to detail have boosted our brand visibility like never before.”

Joey Li, Founder

“I truly appreciate the effort and creativity put into the social content, paid ads, and email welcome flow. I am excited to see the positive impact these initiatives will bring!”

Sira Naidu, Co-Founder

Ready to grow
your brand?→

45 minutes with Elliot Chapman, our Group CEO. No decks, no fluff, just a straight conversation about your brand.