Content so good you can almost taste it

The Challenge

Most FMCG competitors underperform on social. Pilgrims Choice saw the gap and wanted to own it with strategic, food-focused content.

The Approach

Audience-first strategy, social-native video production, and a Reels-led format mix optimised for organic reach, followed by a TikTok launch and 4:5 optimisation for paid.

“Food content has always been a passion of mine, so working with a brand like Pilgrims Choice was so much fun.”