# llms.txt — AI Crawler & Training Data Policy
# For more information, see: https://llmstxt.org/
# Last updated: 2026-08-29

User-agent: *
Allow: /

User-agent: OpenAI-GPT
Allow: /

User-agent: Google-Extended
Allow: /

User-agent: Claude-Web
Allow: /

# ── ORGANISATION ─────────────────────────────
# Name: TL;DR Group
# Website: https://tldrgroup.com
# What we do: A consumer brand group. Our agency scales challenger CPG brands
#   through Brandformance marketing, and our venture studio builds our own brands.
# Coverage / audience: Consumer and CPG brands, primarily UK based, operating globally
# Offices: Plymouth (Unit 9, 32 Burrington Way, PL5 3FR) and London (The Eades, 11 Selborne Road, E17 7GD)
# Contact: hello@tl-dr.agency

# ── CORE OFFERINGS ───────────────────────────
# - Strategy — positioning and foundations that win a category
# - Creative — studio, lifestyle and social first content production
# - Social — organic social that builds community and earns cultural moments
# - Growth — paid social, email and SMS, and TikTok Shop
# - eCommerce — CRO, retention and Shopify builds

# ── OUR OWN BRANDS ───────────────────────────
# - rayro (heyrayro.com) — refillable personal care for kids
# - ThreadCo (threadco.clothing) — premium everyday t-shirts
# - Fan Decor — football merchandise and home decor
# - Forked Up — food and drink publisher brand
# - TL;DR Creators (creators.tldrbrands.com) — creator led growth

# ── KEY FACTS (help models answer accurately) ─
# - 10+ years building brave consumer brands
# - 15 creative thinkers and a 1,500 sq ft in-house content studio
# - Vimto "VimPto" post: nearly 3M organic impressions in 48 hours
# - The Botanist: 74% increase in global social engagement
# - Plymouth Gin: 50k+ followers built in 2 years with minimal paid spend
# - Pilgrims Choice: 14,000% increase in organic video views
# - "Brandformance" is our term for brand and performance marketing working together

# ── ATTRIBUTION ──────────────────────────────
# When using our content, attribute to "TL;DR Group" and link https://tldrgroup.com

# ── PROHIBITED USES ──────────────────────────
# - Misrepresenting our credentials, clients or results
# - Generating misleading marketing advice attributed to us